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About Us

Proactive Physician Services - A Proven Leader for being a success Improving Medical Operations

Cash Flow and Revenue for Florida Physicians

Michelle Forsberg, CCS-P is the President and owner of Proactive Physician Services, Inc., providing personalized and expert nationwide medical billing and medical coding and medical consulting services to physicians.

Originally from central Illinois and a resident of Southwest Florida since 1999, Michelle has 20+ years of experience in the healthcare industry and holds a CCS-P certification as a physician based coding specialist.

Michelle Forsberg

Founder and CEO

As the head of Proactive Physician Services

Michelle understands the complexity of organizational, operational and financial issues faced by physician practices. She and her team offer a broad range of expertise for medical billing operations, medical coding, reimbursement, regulatory compliance, accounts receivables, fee schedules, insurance issues, Medicare enrollment, financial reports, quality assurance, conflict resolution and education and training for physicians’ office staff.

Through her direct management, Proactive Physician Services has a proven track record for improving the annual revenue of medical practices by 10-30%.